A plea to watch buyers

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If there is something I really dislike, in the world of watches, it is fashion companies that have “introduced a watch line”. Typically these watches are a thin rip off of other models, or otherwise demonstrate as much imagination as the Bolton Wanderers 4-5-1 formation.

The one exception to this is Diesel, who make interesting and solid designs – and are frequently ripped off.

Companies who should have never dipped a toe into the world of chronology include: Paul Smith, Ted Baker, Gucci, D&G, Next (if they count as a fashion company), Armani (ewww), Burberry and so on and so on.

Category: General

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